May 8, 2024
Maintaining a reliable hospitality workforce is the cornerstone of customer satisfaction and operational success.
However, the Bureau of Labor Statistics has reported that the hospitality sector features an annual turnover rate of 73.8%, with over 6% of employees leaving monthly.
In this blog post, we offer actionable strategies to overcome retention challenges effectively, empowering businesses to thrive despite post-pandemic shifts and ongoing economic sluggishness that contribute to the hospitality workforce churn rate.
Despite the hospitality industry's success, businesses have struggled with talent retention.
Let’s look at some key reasons we have discovered:
To overcome these challenges, hospitality businesses should take a holistic approach to employee support by offering:
Competitive salaries
Flexible work arrangements
Career development opportunities
Effective communication
Recognition of employee contributions
One glance at the above-listed reasons for turnover sheds light on hospitality workers’ motivations and needs.
Innovative retention strategies are vital for workforce stability in hospitality. A robust plan directly impacts customer satisfaction and operational success.
Here are five proactive approaches Surge utilizes to cultivate a more engaged, motivated, and enduring workforce.
Provide Training and Development Opportunities
Training and development are essential in any industry but are particularly crucial in hospitality. Offering growth opportunities fosters a sense of belonging and loyalty among employees.
Additionally, it enables them to gain valuable skills and confidence, making them more versatile in handling various responsibilities within the establishment.
At Surge, we provide a variety of upskilling opportunities to help them improve and your business to thrive, including the following blend of skills types useful in hospitality:
Nurture a Positive Work Culture
A strong company culture is vital for employee satisfaction and retention. It creates a sense of belonging and aligns with personal values, creating a welcoming environment where employees thrive. Strategies include:
At Surge, our workforce reports increased well-being and satisfaction through participation in these activities, solidifying a loyal and dedicated team.
Offer Competitive Pay and Benefits
Fair compensation is critical to encouraging employee loyalty, reflecting the organization's commitment to its workforce. In hospitality, where unconventional hours are common, innovative benefits like flexible scheduling are crucial for managing work-life balance.
Wellness programs further demonstrate employer investment in employee well-being, increasing loyalty and retention.
Develop a Workplace Safety Culture
Creating a safety culture in hospitality is crucial for employee well-being and retention. Each hospitality setting presents unique safety challenges, from kitchen hazards to crowd control in venues like nightclubs. Implementing robust protocols and security measures, including surveillance systems, ensures employee and guest safety.
Our workforce managers take the first steps to create and maintain safe work environments when we conduct best practices-based background checks during the hiring phase to ensure quality hires for everyone’s benefit.
We also offer multiple training courses and videos to prepare our workforce to help support your embedded workplace safety protocols and culture.
Here are some ways we foster a safety culture:
Develop an Efficient Hiring and Onboarding Process
An efficient hiring and onboarding process is the foundation of a successful workforce acquisition strategy. This process must incorporate the best practices for attracting and retaining staff—ensuring clear communication, acknowledging employee needs, and providing a warm welcome that sets new hires up for success.
Our Surge proprietary hiring and onboarding process provides everything necessary to ensure you and your workforce are on the same page. This process enables us to revolutionize workforce solutions, using talent analytics and other insights and tools to create the perfect match where every answer is yes for you, your workforce, and your guests.
We proudly partner with Homewood Suites by Hilton, supplying their workforce. Our contact, the location’s General Manager, recently highlighted the positive impact Surge has had:
“My Surge representative has stopped by on multiple occasions to check on staff. She reaches out multiple times weekly, and she and Surge have exceeded our expectations.”
Our team is passionate about building and nurturing a successful partnership with you. We aim to help you achieve your business objectives, regardless of your timeline.
Contact us today to discover how Surge can help you retain top hospitality talent and ensure guest satisfaction.
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