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5 Tips to Appeal to New Job Candidates

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Businesses in the manufacturing, light industrial, automotive, and hospitality industries face unique challenges. These industries often need help to source, attract, and retain top talent due to poor company fit, inadequate communication, unclear job descriptions, or a lack of flexibility.

With a rise in demand for skilled workers, employers often need to go beyond traditional recruitment strategies to appeal to a new generation of job candidates in a complex labor market.

Choosing the right hiring strategy is vital—it’s the difference between building a dynamic team that drives your business to greater success and facing the recurring financial and tactical burdens and setbacks that accompany high turnover and persistent vacancies.

Modern employees seek more than a paycheck.

Employees want an opportunity that offers personal and career development and potential advancement, a welcoming workplace culture, and a sense of purpose.

How can your company stand out and become a talent magnet in a crowded field of job listings across a sea of websites, job boards, and social media pages?

This blog post will explore five key strategies to help your business appeal to new job candidates.

Create a Clear and Accurate Job Description

Today, transparency has become crucial in hiring, whether discussing pay ranges or a job’s details. Write clear job descriptions. Include accurate representations of the candidate’s required responsibilities. This establishes realistic expectations and helps find the most suitable candidate.

Highlight Your Positive Company Culture

A positive company culture fosters engaged employees, whether you hire full-time employees or bring in a seasonal or temporary workforce. This element inspires critical thinking and creativity, reduces burnout, enables innovation, and generates a sense of belonging.

An effective way to highlight your positive company culture is through offering incentives that include:

  • Attendance check

    Attendance and performance recognition and rewards

  • Referral icon

    Referral bonuses

  • Health benefits

    Health, dental, and vision insurance

  • Paid time off

    Paid time off

Discuss Growth Potential in the Position, Company, and Industry

If you want employees to grow with your company, set them up for success. Provide them with a general timeline for advancement and a few ways to help them succeed, including:

  • Skills training

    Targeted skills development and free skills training.

  • Success roadmap

    A roadmap to success, including goals and expectations.

  • Leadership support

    Mentoring from leadership and support from co-workers.

If you are bringing in temporary employees you would like to hire at some point, work with a to help navigate this path. Together, discuss leadership and training opportunities to make your business appealing for a long-term collaboration with desired candidates.

Establish Simple and Clear Communication Methods

Effective communication is a crucial factor in attracting top talent. It helps streamline the hiring process and gives candidates a preview into the transparent communication environment they can expect when they accept your job offer.

A few ways to establish the communications you want your candidates to experience include:

  • Use a single point of contact.
  • Track communication via email or a calendar or productivity app.
  • Craft clear job descriptions.
  • Provide constructive proactive and responsive feedback.

Streamline Your Hiring Process Timeline

The hiring process can go on far longer than most employers and employees prefer.

Surge utilizes a proprietary onboarding system to provide partners with quality candidates at a fraction of the time. Our proven process consists of sourcing, interviewing, vetting, hiring, and onboarding the right candidates to build your powerhouse team.

Partner with Surge for Maximum Candidate Appeal

Surge is your total workforce solution, offering flexible workforce options and a deep talent pool. Our proprietary hiring process ensures that you find a great fit for peak productivity and profits

Contact Surge to join forces and secure your optimal workforce today.

  1. https://www.hr.com/en/magazines/all_articles/pay-transparency-is-crucial-for-attracting-gen-z-t_lqax6xji.html
  2. https://www.forbes.com/sites/forbesagencycouncil/2022/12/22/7-reasons-to-build-a-positive-workplace-culture/?sh=7c94a5334c79
  3. https://www.forbes.com/sites/forbeshumanresourcescouncil/2022/06/22/hiring-is-broken-heres-how-we-can-fix-it/?sh=40d6ffca5f52

Additional Resources

  • https://partners.wsj.com/indeed/leading-the-way-on-talent/how-to-attract-and-retain-talent/
  • https://www.yourgosource.com/2023/01/17/struggling-to-get-new-candidates-follow-these-helpful-tips/
  • https://www.forbes.com/sites/theyec/2023/01/17/want-to-attract-top-talent-eight-lessons-to-take-with-you-through-2023/?sh=6d16bdef2602
  • https://www.essiumlabs.com/2023/06/28/5-ways-to-better-appeal-to-candidates/