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Managing Seasonal Hiring: Tips for Businesses and Job Seekers
Seasonal hiring presents unique challenges and opportunities for businesses and job seekers.
Businesses must ensure adequate staffing levels during peak seasons, while job seekers can capitalize on temporary employment opportunities to earn income and gain valuable experience.
Industries That Typically Rely on Seasonal Workers
Many industries experience substantial shifts in workforce demand throughout the year, leading to a wave of seasonal hiring. Here is a small list of some seasonal wave makers:
Picking and packaging
Farming and agriculture
Event planning & staffing
Holiday Retail
Construction
Tax Preparation
5 Tips to Manage Seasonal Hiring for Businesses and Job Seekers
Seasonal hiring plays a crucial role for businesses and job seekers alike. Whether you're a business looking to meet fluctuating demands or a job seeker seeking temporary employment opportunities, understanding the nuances of seasonal hiring can be crucial to success. This involves navigating peak seasons in industries such as hospitality, recreation, and outdoor events, ensuring the seamless recruitment of talent.
Build a Pipeline of Seasonal Job Candidates
Businesses should establish a pipeline of seasonal job seekers to ensure a steady influx of qualified candidates.
This process involves:
Early Planning: Anticipate peak seasons and start recruitment efforts well in advance to attract the best talent.
Engage Previous Seasonal Employees: Use your contact list to reach out to previous seasonal workers familiar with your business's operations and culture.
Utilize Recruitment Platforms: Leverage online job boards, social media, and recruitment agencies to reach a broader audience of potential candidates.
Market to Your Target Audience Properly
Develop targeted marketing campaigns to attract seasonal workers by highlighting benefits like flexible schedules, competitive wages, and opportunities for upskilling. Use local community boards, university job fairs, and online forums to reach your audience. Leverage social media platforms to amplify these campaigns, creating engaging content that showcases your company culture and job opportunities.
Use Data Analytics to reach qualified candidates
Use data from previous hiring seasons such as areas of interest, job type, and number of probable candidates in an area to find the best areas of potential talent. Armed with this data, you will be able to utilize it and other targeted advertising features to connect with individuals who have relevant skills and interests to fill the positions needed.
Use the increase demand to your advantage
As a job seeker, keep an eye out for the increase in hiring opportunities for seasonal employment on different platforms. Casting a wide net will allow for a higher potential of landing an opportunity. The increase in hiring demand can also present a great opportunity for job seekers to make a change in industry. Seasonal employment can be a great way to get your foot in the door for a career change. Additionally, don’t forget to brush up your resume with relevant skills and accomplishments.
Collaborate with Opposite-Season Seasonal Employers
As an employer, be sure to form partnerships with businesses that experience peak seasons opposite yours. By sharing resources and cross-promoting job opportunities, you can attract candidates seeking year-round or alternating seasonal employment. As a job seeker, keep an ear to the ground for industries that tend to need seasonal employment and maybe develop a partnership with someone in the industry to give you a leg up on the competition.
Partner with a Respected Workforce Solutions Provider
Hiring seasonal workers and looking for seasonal employment through a workforce solutions provider like Surge, offers numerous benefits such as:
Businesses
Flexibility: Scale your workforce according to fluctuating demand without the long-term commitment of permanent employees.
Cost-Effectiveness: Avoid the overhead costs associated with hiring full-time staff, such as benefits and training expenses.
Fresh Perspectives: Seasonal workers bring diverse skills and perspectives to your team, enriching your workplace culture and fostering innovation.
Job Seekers
Employment Flexibility: Staffing agencies continually work to attract, hire, and onboard talent seeking various flexible employment scenarios, including seasonal work.
Free Skills Training: Build your experience with free skills training as necessary. Benefit from a management team’s library of free skills courses to quickly get you in a new career.
Ability to find a career you love: Seasonal employment can provide you with an entry point into a field. With the variety of employment opportunities offered with a workforce solutions provider you are guaranteed to find something that makes you say "I love what I do!®"
Do You Have a Seasonal Hiring Plan Mapped Out? Let Surge Help
Successfully managing seasonal hiring requires careful planning, proactive recruitment efforts, and a commitment to providing a positive experience for both businesses and job seekers.
By implementing the strategies outlined in this blog post, businesses can ensure a smooth transition during peak seasons, and job seekers can capitalize on temporary employment opportunities to advance their careers.
At Surge, we understand the importance of effective seasonal hiring strategies. Our team is dedicated to assisting you in navigating the complexities of seasonal hiring.
